The Distillery Story

MAD Beverage, based in Tell City, Indiana, is a modern distillery with roots tracing back to the 19th century. The company revived the legacy of August Krogman, a German immigrant who established a distillery in the area in 1863, leveraging the Ohio River for whiskey distribution. In 2019, MAD Beverage registered the Krogman’s trademark and launched a distinctive single-barrel whiskey collection, showcasing a variety of mashbills and flavor profiles. The distillery’s approach emphasizes cask-strength bottling with no chill filtering, ensuring each whiskey retains its full character and complexity. Their nine-bottle set includes four straight bourbons, three straight ryes, a single-barrel corn whiskey, and a single-barrel light whiskey. Each bottle is uniquely named, reflecting modern whiskey culture while delivering exceptional quality. Highlights include “Tater Bait,” a high-rye bourbon with rich fruit and cocoa notes, and “Maxx Profitzz,” a bold rye that redefined American rye whiskey with its intense spice profile. By offering a full spectrum of bourbon and rye flavors, the distillery provides enthusiasts with a comprehensive tasting experience. With a focus on single-barrel releases and innovative mashbills, MAD Beverage continues to honor Indiana’s whiskey heritage while pushing the boundaries of craft distilling.