The Distillery Story

Fortune’s Fool is a vibrant whiskey brand founded in 2019 by Juliet Schmalz, who swapped a 16-year career as an anesthesiologist for her passion for distilling fine spirits. Based in Kentucky and deeply inspired by the theatrical world of Shakespeare (the name is a tribute to Romeo and Juliet), Fortune’s Fool crafts rye whiskeys and bourbons that reflect both artistry and precision. What sets Fortune’s Fool apart is its focus on perfecting premium spirits through contract distilling, a strategic move allowing Schmalz to devote full attention to quality instead of managing a physical distillery. By partnering with Bluegrass Distillers for distillation and Castle & Key for blending and bottling, the brand taps into Kentucky’s storied whiskey heritage while maintaining meticulous control over its products. Fortune’s Fool spirits, such as The Prelude and The Overture, are celebrated for their depth of flavor and exceptional craftsmanship. A key to their distinct profile? Exclusive use of Seguin Moreau barrels, renowned for delivering a refined flavor of mellow vanilla, warm honey, and subtle spices.