The Distillery Story

Founded in 1860 in Novara, Italy, Campari Group has grown into a global powerhouse in the spirits industry, with a presence in over 190 countries. The Group is renowned for its dedication to innovation, as evidenced by its global Technical Center in Milan, which focuses on advancing beverage research, new product development, and enhancing distillation processes. Campari Group’s portfolio boasts over 50 premium and super-premium brands, including well-celebrated names such as Campari, Aperol, Grand Marnier, and SKYY Vodka. A standout aspect of Campari Group is its distinctive approach to distillation and flavor creation, particularly with its bourbon brands like Wild Turkey and Wilderness Trail. These brands exemplify the Group's commitment to using high-quality ingredients, proprietary blends of herbs, fruits, and spices, and leveraging local expertise in key regions such as Italy, France, Argentina, and Brazil. This commitment ensures each spirit's unique taste and aroma, setting Campari’s offerings apart in the bourbon market. Sustainability is also central to Campari Group’s operations, with initiatives aimed at reducing water use and increasing renewable energy consumption. Since its founding by Gaspare Campari, who developed the iconic Campari aperitif, the company has marked numerous milestones, including the international expansion into France in 1904, diversification in the 1990s, and the introduction of environmental sustainability initiatives in 2010. Through mergers and acquisitions, such as the absorption of beloved brands like Appleton Estate Rum, Campari Group has solidified its presence in the premium spirits market, continuously innovating while maintaining a deep respect for tradition and environmental stewardship.